top of page

How to close deals by email?

Emails are valuable for business communication, as they are efficient, cheap, and reliable. They are also accessible when it comes to closing deals. Closing deals can be compared to an art, and when it comes to doing it through an email, it only gets more difficult. Find all the tips to close deals by email on 1001 Email Signatures, by Scribe-Mail.

Closing a deal through a tailored email

The emails you send should not only for the benefit of your company or the service it provides. It should also benefit its recipients by addressing their needs and offering help to their pain points. This consists of talking to them as individuals, or close acquaintances, by addressing them with their name, title, and by talking to them about their jobs and any other concerns. By asking direct or indirect questions, you can get much valuable information to be used in your pitch when you close a deal. In other words, it is a good idea to align the prospect’s interests and needs in your statement. You can find similar closing email templates to close a deal on 1001 Email Signatures.


Pay close attention to the ending line of your email

To conclude a bargain, it is important to sign off with a formal statement, and a call-to-action. A clever ending to a conversation signals that you have reached an agreement. Before you close a deal, it may be necessary to let your potential audience explore valuable content. Before reaching an agreement, the terms of the agreement are negotiated and to build trust you need to close your email with an elaborate and subtle line. Thus, it is important to pay close attention so as not to deceive the email recipient when closing a deal.

Handle any possible doubts

This technique requires the ability to envision any objections that are likely to exist before closing a deal. The best way to handle objections is to take more time to proofread the agreement and check any misspellings, or typing errors; also, make sure that no words are missing in the sentences, and the words are carefully chosen to avoid ambiguity. Sometimes, the potential customer may object to the deal at the end of a long negotiation because of the misunderstanding in the email closing. Possible reasons for the customers’ objections may result from a lack of belief in the suggested solution. Thus, before you close a deal, checking over the written agreement and clarifying communication is essential to prevent any unexpected objections from the prospects.



Focus on the point

Before closing a deal, focus uniquely on the point. Suggesting any other alternative solutions to the potential client’s pain point may create disillusion, and may lead to a last-minute objection. Instead, it is vital to make a summary of the customer’s problems and highlight the suggested solution. Besides, you can continue by reiterating the reason for considering it as the best way to address the pain point. Once more, when you close a deal, it is best to stay focused on your solution and avoid mentioning any other ideas from competitors.

Avoid sounding too confident, and be nice

When your clients share their pain points with you, it does not mean that you can take full control of their position. Some marketers may tend to use authoritarian language when negotiating with their prospects. It is important to know that considering yourself as the only one to get the right solution makes the customer feel dominated, leading to a possible eventual objection to the deal. You can make a significant difference and advance the deal if you take a few minutes to listen to your target customer. They may share their feelings and some pieces of information about their previous intention; yet, you should avoid calling their ideas wrong. A good method to address them is to mention the pain point once more in a nicer way before closing the deal.  

  • In this way, you should avoid asking them something similar to: “Did you know that sales experts predict that fuel cost will double in the next few years?” This might imply that you consider yourself among those specialists and in this situation, you pretend to be the only one to know much more about it and consider your prospect as ignorant.

  • Instead, it is preferable to ask the same thing differently, saying: “I’ve heard that / or Have you heard that fuel cost will double in the next few years? This statement addresses the pain point from a different perspective, without sounding too confident or authoritative, which is nicer.

Avoid making an open-ended closing line

A business email is different from an essay or a dissertation. Thus, the closing part of your message should be no place for a summary, a commentary, or a synthesis. Closing a business deal with an open-ended statement will merely create doubts in the mind of the target audience or client. However, if you have choices to offer, it is important that you be able to successfully manage to get your prospect back into the initial solution, which might be rather difficult at times.

In conclusion, it is essential to maintain a respectful tone when closing a deal, without treating yourself as superior to the audience. Such a strategy makes the client uncomfortable and may even annoy them. Instead, the best strategy is to build the prospect’s confidence in your solution and focus on the point by using the proposed solutions on 1001 Email Signatures by Scribe-Mail.


bottom of page