What is Spam Score and how does it work?

A rating system released by Moz in 2015, Spam Score is used to forecasts whether a subdomain is likely to be spam on a website. For this reason, Spam Score allows you to evaluate your email deliverability. Find out more about Spam Score in this article.

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What exactly is Spam Score?

Google analyzed different sites with similar features while considering some of the characteristics of spam emails. Any website with a high Spam Score is penalized or banned by Google. In this guide to potentially spam sites, 1001 Email Signatures informs you about how Spam Score works and what the risk of having a high Spam Score is. The spam score consists of 17 spam flags, and each flag describes or indicates the rate of the site be likely to be reprimanded. If the site accumulates a very high score over some time, it is said that it has a high Spam Score. This means that it is very likely to be ranked as a junk website by Google. 

What are the different Spam Scores?

Spam Score uses Moz Index and analyzes the subdomains for 17 distinct spam flags. For every spam flag received by the subdomain, its Spam Score increases gradually. When it has accumulated many spam flags, its Spam Score becomes very high. In other words, if a website scores between 1% and 30%, then, it has a low Spam Score. If the score ranks between 31% and 60%, the website is considered to have a medium Spam Score. In contrast, if the score ranks from 61% to 100%, this means that your website is at a high risk of being spam-like since it has a considerably high Spam Score. The Spam Score of a specific subdomain results from the number of the specific spam flags that it has stored. The total ranks from 0 to 17.

Spam Score is a valuable piece of information for SEO

It is crucial to pay attention to your Spam Score for two main reasons. First, if the score is high, there is more chance for your spam subdomains to fall in the spam folder; and second, even the backlinks’ subdomains are likely to be considered spam. Such pieces of information play a vital role when creating pages and generating backlinks for your domains and subdomains. Unless your website has a low or average Spam Score, it won’t appear at the top of search engines.

Spam Score only applies to subdomains

The good thing is that Spam Score uniquely focuses on the subdomains. This means that the Spam Score does not apply to the root domains and the other related pages. As a result, even if the subdomain has an average Spam Score, the page is not likely considered spam. in contrast, even if the subdomain has a low Spam Score, the individual pages may still be likely to fall under the spam folder. This implies that precautions should be taken to keep your subdomain and individual pages safe so that they won’t fall under spam.

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How to use your Spam Score

If your site has a high Spam Score it does not always mean that your site is spammy. This is because several potential signals are taken into consideration when measuring the Spam Score of a site, from its content to the authority metrics. Low authority metrics can significantly increase the Spam Score. The first thing to do is to consider the links you have associated with your site. This consists of evaluating the quality of inbound links to your site using the Spam Score percentage. If any of the links are found suspicious, the next step is to remove them from your site.

How to use another site's Spam Score 

​Seeing that a site has low authority metrics or high Spam Score does not necessarily imply that the site is admail. Even so, it is important to get help from a tool to carry out further investigation on how to improve your site so that your marketing emails won’t land in the Spam Folder. Before removing the links and sites from your pages, it is good to check their content and consider its relevance to your website or blog. Here are a few things to avoid lowering your spam score. These signals are used to detect adware sites:

  • Long domain length. Most spam sites use lengthy subdomain and root domain names.
     

  • Limited page numbers. Many unsolicited sites are characterized by only a few page numbers on their domain.
     

  • Correlation of your TLD with spam domains. Spam sites use .pl, .info, .cc as an extension for their top-level domain. If you use similar extensions, you will increase your Spam Score.
     

  • Missing Google Tag Manager. Most spam sites do not use Google Tag Manager. If this feature is missing from your site, you are likely to add your spam score.
     

  • Also, spam sites are characterized by the missing link to LinkedIn, no email address, and no phone number. 

In conclusion, many factors can contribute to increasing the Spam Score of your site. If your score is high, it has a bad impact on your site. If you need more help, you can go to 1001 Email Signatures where further tips and help on how to improve your Spam Score can be found and guides you to take appropriate measures to boost your site popularity.

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