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What are the differences between spam and promotion folders?

Landing in the spam or the promotion tab may cause a lot of controversies if you do not know the differences between the two. Many sites are a victim of unintentionally ending up in the Spam Folder and hope to be moved into the promotion tab. Indeed, there are a lot of discrepancies between promotion and spam folders. In this article, find out more about how dissimilar as regards to the following points.


In bulk or small quantity

The promotion emails are solicited messages. The tab is designed for marketers who have built a relationship with their audience before their pitch. Therefore, the emails are addressed to the customers who are in the marketer’s contact list. They receive emails because they requested personalized offers from the company. This means that the website only sends messages to a soliciting audience.

In contrast, spam emails are dispatched as mass emails to people who have not asked for the messages to be sent to them. As a definition, spam emails are unsolicited bulk emails, which mean that they are sent in large numbers to anyone without being included in the sender’s contact list. Also known as junk emails, they are sent to a list of targets that was created by email harvesting bots.

Received upon registration or unsolicited

Promotion emails are sent to the customers upon registration to a website. In other words, the audience receives the email after a process, which involves sending their email address to the company website. They request to be registered to the site and after that, they can receive the weekly or monthly updates into their promotion folder. Unless the targets become members of the website or newsletter, the company cannot send their promotional campaign to them.

On the contrary, spam emails are sent to prospective clients who have not solicited the service or the offer. It is legal for a company to send unsolicited messages; however, certain rules have to be followed; otherwise, serious penalties may apply. You can learn more about penalties for irregular spam emails on 1001 Email Signatures.

Different purposes

Junk emails are intended for commercial purposes. In other words, a company dispatches mass messages to advertise a product or to launch a service. They are sent in bulk to establish a brand name. The company may also advertise a limited offer or announce an event, hoping to make a great impact, through the unsolicited voluminous emails.

On the other hand, promotion emails are meant to promote an offer; they also aim at addressing the subscriber’s needs and bring a solution to their pain points. This implies that promotion emails have a clear subject line, and the whole message is valuable content to the audience. The subscribers are more connected to the company and, as a result, they can contribute to boosting the brand name.

What email providers notice about them

Junk email senders focus too much on promoting their brand and advertising their products. Thus, without asking for permission, they send messages to any recipient provided by a bot-generated email list. Their social pages are filled with links and sales pitches, expecting the intended audience to act instantly before the limited offer runs out. The spam email is filled with links to push the prospect to book or shop without leaving them enough time to plan their budget, as they persuade you that this is their unique chance.

On the contrary, marketing emails in the promotion tab provide the subscriber with an opportunity to be active participants in other communities. This means that they do not try to push or forcefully convince their audience to market their goods or services. The promotion conversation does not contain any posting links; instead, they use their email signature or electronic business card to invite follow-up actions from the email recipient. This might include discount codes as well as recommendations to follow their pages on the social network.


Keyword search alerts and flags

Junk emails use spammy language, which can be easily detected by the spam filter. The most common subject line of a spam email is to ask if you are interested in their service or product. Botnets create an indiscriminate list of potential customers without considering the relevance of the message to the recipients. Any email which is likely to be junk is flagged by the email provider. On 1001 Email Signatures, you can learn more about flagged email messages and how they may impact business.

On the other hand, promotion emails send segmented campaigns to their registered customers. They send their pitch to their client upon request, providing them with the benefits of their offer, but not their features. They allow their audience to create a marketing plan, allowing enough time to manage their decision, without rushing them to immediate actions. 

Use of formal and informal language

Spam emails are often characterized by the presence of grammatical mistakes and misspelling. Their tone is determined by the use of block capital letters with excessive use of repeated exclamation marks. However, promotion emails are more respectful in tone and appropriate careful use of language, using reliable sources to keep the audience interested.

In conclusion, this article by 1001 Email Signatures shows us a few differences between using bulk unsolicited email and promotional email in marketing. Spam emails are more likely to be ignored by the prospects if compared to the solicited promotion messages.

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