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How to make impactful

Cold emails are hot! In outbound sales, starting a conversation with new clients or sending a cold email is an effective way to generate more customers. Well, in this post, we'll prove it to you and you will never consider it in the same way after.


Don’t put any pressure on the client

When you send a direct email to propose an offer without any invitation, it can be annoying to the prospect. Likewise, it can be rather pushy to call the potential client and persuade them to try an item or to buy a discounted article. Indeed, putting pressure on the potential client is ineffective and can harm the brand name. Instead, you can tactfully address your pitch differently. Sending out marketing messages to thousands of prospects can be effective if you know how to write them and how to address the audience nicely.

Turn the cold email into a warm lead

With an unsolicited email, you can still establish a good relationship with the prospective client. Invite them to your offer to book a demo or to sign up for a free trial, and avoid annoying them with tons of emails every day. To effectively give warmth to a cold email, you should guide the intended audience through a journey. You can start by informing the prospect about your business. A well-written cold email provides clear guidance for the audience to know the next steps to meet their needs. You can for example add a map of the neighborhood for the prospect to easily locate your restaurant in the city.

Follow the three stages of cold email

It consists of three main stages, as follows:

  • During the awareness stage, the prospect does not have the slightest idea about your business, your services, and offers. Thus, the objective of the cold email is to provide some information about your brand to the email recipient.

  • In the second stage, you have given some time for the client to consider your offer. If the offer interests them, you can proceed by working out on turning their interest into consideration.

  • Last, provide the prospect with further ideas on what to do and where to go once they are ready to act. This is known as the decision stage when the prospect decides whether to move on to the next step.

Follow the three stages of cold email

Let the client know about the sender

Most of the time, the marketer often forgets to pay close attention to the sender of the email. However, knowing the email sender is essential as indicates to the prospect that the email is from a real person, but not a bot-generated message. The cold email should present the sender’s name, title, and company name. This can add value and interest to the cold email because the name of the sender can make it more friendly. Oftentimes, customers just ignore reading business emails in which the sender’s name is missing.

Make the subject line catchy

Give the intended reader a hint on what the email is going to be about with a clear but catchy subject line. The subject line plays a key role in your email to get more reads or to simply end up in the trash. This means that the prospect can guess what the email is going to be about just from its subject line. Avoid spammy words like “Free!!!”, “Sales!!” and any other similar words because this can immediately turn the attention of the prospect away. Indeed, 35 percent of email recipients won’t open a cold email in which the subject line is not dynamic and inviting. To be more professional, some subject lines should not be used to start your pitch. You can learn more about them in1001 Email Signatures. Also, avoid writing the subject line with all letters written in capital letters. Such behavior is considered rude in emails.

Give a moderate offer

To make cold email warm, it is essential to avoid exaggerating the value of the offer that you mention in your email. It is important to make the subject line where you announce the purpose of the message resonates with the tone of the message. Thus, give warmth to your email and avoid overpromising the client with impossible offers. Once you have a clear understanding of the audience’s needs, it is a good idea to offer them something practical but not too costly to help manage their pain points. You can for example provide them with a free trial or demo to help them sort out their problem for a limited period. If they are interested in taking long-term solutions, you can proceed by persuading them to invest in your offers.

To be more effective, it is essential to keep the cold email short and easy to understand. Aside from that, you can make the cold email more impactful by providing helpful guidelines with clear actions. You can get more follow-up actions from satisfied customers if you know how to make them feel good about themselves.

In conclusion, using the different techniques mentioned above, you can turn a cold email into an impactful email and grow your audience. It is also possible to look for cold email templates from an email generator to see some good examples of frequently used cold emails by successful entrepreneurs. You can find free cold email templates on Scribe-Mail, and to generate more leads, why don’t you try to use the paid versions?

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